. >> reporter: a once bitten, twice shy president obama today repitching health care and the website. >> we've learned not to make wild promises about how perfectly smooth it's going to be at all times. >> reporter: but now that the site can handle heavy traffic without crashing, the white house felt comfortable launching this new effort to sell the entire law. this continues until december 23rd, the last day to sign up for insurance and be covered on january first. the new website is working well enough that consumer reports magazine which warned readers away from the site in october is now on board, but with caveats. >> if you want to buy insurance that's in effect on january 1st, you have to do it pretty quickly. >> reporter: the magazine offers tips to help get through the site smoothly. have financial information including tax returns in hand. if you created an account in october, scrap it. start a new one. and if you think yao signed up but haven't heard directly from the insurance company in a week, you have to call them yourself. tip number two is what got pam through the plan